How We Increased New Pool Projects For Danna Pools Inc By Over 400% in 12 Months!

Danna Pools Inc is a family owned swimming pool construction company out of Chicago, IL. Over 30 years in business, they have built over 500 swimming pools for residents in the Chicagoland area. They offer pool construction, pool maintenance, pool repair, and more to customers, and have a great online reputation!

580+

Top 10 Keywords On Google

11,000+

New Website Visitors

215+

New Pool Project Leads

Their Challenges

Danna Pools Inc is one of the most popular swimming pool builder in Chicago, IL. With that being said, it doesn't take rocket science to understand that the swimming pool construction industry in Chicago and it's surrounding suburbs is CROWDED.

Just ask anyone who has lived in Chicago or one of it's suburbs, and they will tell you that there are TONS of swimming pools in backyards because there is no access to an ocean, and the only beaches get VERY crowded. As a whole, Chicagoland boasts over 50,000 homes with swimming pools!

With this being said, Danna Pools Inc was struggling to get found online. Not having a strong online presence in an extremely competitive market is pretty much the kiss of death for any local brick and mortar business. How is a business supposed to survive if people don't even know they exist and can't find any trace of them online?

Now more than ever, location-relevant searches like "swimming pool builders near me" or "Chicago Pool Builders" are being used to help searchers find the best option in their area. We knew this... but Danna Pools Inc did not! Upon bringing us on, it quickly became our goal to help Danna Pools Inc dominate the Chicago swimming pool construction market using our Google My Business and SEO optimization strategies.

Our Solutions

After numerous strategy sessions with the Danna Pools Inc, we decided that we wanted their digital properties to blanket the search results anytime someone searched terms related to "swimming pool contractors near me" , "pool builders near me", "Chicago swimming pool builders", or any other related variant.

We quickly began work on optimizing!

We optimized their website to boost organic and on-page demand generation strategies.
We optimized their Google My Business listing so that they would show up on google maps when people searched locally.
We optimized their location data by auditing, cleaning, and expanding distribution of their localized data and geo-relevance signals in the RIGHT places and in the RIGHT way.
It wasn't long after our initial optimizations that Danna Pools Inc began to see significant increases in visibility and traffic to all their online properties. Within 12 months of starting optimization, Danna Pools Inc had saw an increase of nearly 600% in online traffic, and received over 215 NEW POOL PROJECT LEADS!

The problem was no longer how to attain more customers for Danna Pools Inc, but rather how to manage the influx of new pool projects and provide the best customer experience possible!