How We Increased New Pool Projects For Danna Pools Inc By Over 400% in 12 Months!
Danna Pools Inc is a family owned swimming pool construction company out of Chicago, IL. Over 30 years in business, they have built over 500 swimming pools for residents in the Chicagoland area. They offer pool construction, pool maintenance, pool repair, and more to customers, and have a great online reputation!
Danna Pools Inc is one of the most popular swimming pool builder in Chicago, IL. With that being said, it doesn't take rocket science to understand that the swimming pool construction industry in Chicago and it's surrounding suburbs is CROWDED.
Just ask anyone who has lived in Chicago or one of it's suburbs, and they will tell you that there are TONS of swimming pools in backyards because there is no access to an ocean, and the only beaches get VERY crowded. As a whole, Chicagoland boasts over 50,000 homes with swimming pools!
With this being said, Danna Pools Inc was struggling to get found online. Not having a strong online presence in an extremely competitive market is pretty much the kiss of death for any local brick and mortar business. How is a business supposed to survive if people don't even know they exist and can't find any trace of them online?
Now more than ever, location-relevant searches like "swimming pool builders near me" or "Chicago Pool Builders" are being used to help searchers find the best option in their area. We knew this... but Danna Pools Inc did not! Upon bringing us on, it quickly became our goal to help Danna Pools Inc dominate the Chicago swimming pool construction market using our Google My Business and SEO optimization strategies.
After numerous strategy sessions with the Danna Pools Inc, we decided that we wanted their digital properties to blanket the search results anytime someone searched terms related to "swimming pool contractors near me" , "pool builders near me", "Chicago swimming pool builders", or any other related variant.
We quickly began work on optimizing!
The problem was no longer how to attain more customers for Danna Pools Inc, but rather how to manage the influx of new pool projects and provide the best customer experience possible!
If you don't believe us, just take a look at the numbers below!
You will see Google Analytics data, keyword rankings, and form submissions for new swimming pool projects!